How to write an Indoor play area business plan | Sample and Template from getllongsa.gq

 

business plan for indoor playground

Start your own business plan» Children's Recreation Center Business Plan. LLC, a leading indoor playground manufacturer, and has been in the Active Play industry for many years. He has established Soft Play as the leader in the Family Entertainment Industry. Brian is a former real estate agent, a father of four, and has over seven years. Children’s Indoor Playground business plan. Walk into many fast food restaurants, hospitals, doctor offices, and other professional offices and watch parents breathe a sigh of relief when they discover the availability of an indoor getllongsa.gq: OGS Capital. Your indoor playground business plan should include your budget, marketing techniques, a mission statement and operation procedures such as cleaning and maintenance. You will also need to research competitors to learn how to offer something new and interesting at a reasonable price. Starting an Indoor Playground: Market Research and Location.


Sample Indoor Playground Business Plan Template


This plan is for a franchised indoor children's playground. The plan provides a good description of possible competitors and the methods that will be used to achieve a competitive advantage in this industry. A market opportunity exists in the Western Detroit area to service children aged 13 and under with a supervised indoor exercise and recreation facility.

Market research shows that children often do not get the required amount of exercise to maintain a healthy lifestyle. Indoor playgrounds provide an outlet for active children during inclement weather or when the temperature business plan for indoor playground too hot or cold for outdoor play. Furthermore, parents want an environment for their children to play without harsh language and an arcade atmosphere. Kid's World will provide a safe, clean, and stimulating environment for physically active children aged 13 and under to play in and explore.

Kid's World's supervised, visually open play area will ensure children's safety, while challenging them to business plan for indoor playground, think, interact, explore, and have fun.

The store will require approximately 14, square feet, consisting of a giant 5, square foot play structure for children over the age of 4, business plan for indoor playground, a smaller play area for toddlers under the age of 4, an area with several interactive skill games, a snack bar with seating to accommodate to persons at a time, and a merchandise and souvenir stand.

Both play areas have soft indoor playpark equipment with extensive padding and no sharp edges, business plan for indoor playground. Furthermore, the game area will not offer video games, pinball-type games or games with a violent theme.

Kid's World desires playtime to be as rewarding for the parents as it is for the children, as they spend time together. Kid's World will be located in a strip shopping center on the west side of Livonia.

Furthermore, the Census Bureau expects the communities of Canton, business plan for indoor playground, Plymouth and South Lyon to be the fastest business plan for indoor playground regions of Wayne and Washtenaw Counties over the next decade.

The business will be operated on a full-time basis by a manager, business plan for indoor playground, Alice Cushaw, who has had over 3 years of restaurant management experience.

In addition, all member-managers will actively assist in the management of the business on a part-time basis. The owners are requesting a loan to fund a portion of the start-up costs and inventory.

The money will be needed in equal monthly installments commencing three months prior to opening and will be repaid in a steady manner from available operating cash flows. The loan will be entirely repaid within five years after opening with payments beginning three months after opening, business plan for indoor playground.

Kid's World is a diversified destination family entertainment center combining recreation, entertainment, and restaurant facilities that creates substantial drawing power. Kid's World's basic focus is children's play and fitness for 1 to 13 year old children.

Business plan for indoor playground Kid's World, these activities have been packaged into a safe, clean, climate-controlled, supervised environment for children aged 13 and under to exercise and have fun while stimulating their imagination and challenging them physically. The indoor playpark is based on the premise that if you set a large number of children inside a safe, yet challenging, imaginative soft playground area, they are going to have fun.

They are also going to develop basic motor skills, social skills, muscle tone, and self-confidence. Furthermore, the parents can enjoy hours of close interaction with their children in a safe, secure, and stimulating environment. Currently, there are no business plan for indoor playground indoor children playgrounds in the Western Detroit area.

In addition, there are relatively few alternatives for children's birthday parties. Kid's World will be able to immediately fill this void in the market by providing extensive recreation, entertainment, and restaurant facilities for children to play in and explore. Within 1 year, Kid's World will be known as the primary recreation facility for children aged 1 to 13 and the destination of choice for children to enjoy birthday parties with friends.

Kid's World's safe, secure, and clean environment will assure parents while providing opportunities for their children to have fun in a stimulating environment.

Kid's World will base its appeal on providing a stimulating indoor environment for children to play in, while adhering to the strictest quality control standards emphasizing excellence in service, safety, security, food quality and value, business plan for indoor playground, sanitation, cleanliness, business plan for indoor playground, and creativity.

Furthermore, Kid's World is dedicated to the continual development of creative themes and interactive designs that have entertainment and educational value that will ensure Kid's World's competitiveness and success in the family entertainment market years into the future.

Indoor playgrounds serve an increasing need in our society. Studies show that American children are less active and less fit than they were even five years ago, probably due to increasing time in front of television sets and high calorie-high fat diets. Studies have also shown that less active children are more likely to be overweight, business plan for indoor playground, and overweight children have a greater propensity to become overweight adults.

As people have become more aware of the healthy aspects of their lifestyles, enrollment in adult health clubs, aerobic exercise, recreational activities, and attention to nutrition has increased dramatically. This trend will continue as parents attempt to provide a healthier lifestyle for their children.

Another area of parental concern is their children's safety. Nationally, as well as locally, concern for the physical well-being of children has created a further need for a safe play environment. This concern shows no sign of diminishing. While it is difficult to determine the size of the indoor playground industry, there are currently about 49 million children 12 years old or younger in the United States and this figure is expected to rise to 51 million by the yearaccording to the Bureau of Census.

Per-capita expenditures on children's activities are likely to rise as families with children spend a larger percentage of their income on recreation. This increase in discretionary income is coming from several factors. First, the increase in dual income families has provided for more discretionary income to be spent on children.

Second, business plan for indoor playground, women are having children later as evidenced by the rising birth rate among women in their thirties. Third, per-capita family income is increasing and families are choosing to take wealth increases in the form of leisure, business plan for indoor playground.

Last, grandparents are living longer and spending more on their grandchildren. Based on these demographics, industry analysts believe that there is room for about store locations in primary markets throughout the United States and an additional in secondary markets. With the recent concerns over child safety on outdoor playground equipment, many schools have elected to remove their playground equipment entirely.

Parents are more aware than ever before over the safety and security of their children's play areas. Consequently, a safe, supervised indoor play area will enable parents to relax while their children enjoy playing in and exploring the soft indoor playpark.

Kid's World will target children aged 13 and under within a 25 minute drive of Western Livonia, comprising aboutpeople of which at least 49, are under the age of These customers will form Kid's World's primary market base, business plan for indoor playground. Kid's World will also target children in the outlying regions of Oakland County. Kid's World is geared for children 13 years old or younger who desire an imaginative, challenging, and fun environment in which to exercise, play, and explore.

For safety, children must be accompanied by an adult in order to be admitted and adults are not permitted to enter without a child. To further promote security, each person's wristband will only be removed when the entire party is present together at the exit desk. Trained staff will supervise the play areas at all times to ensure adherence to the playpark rules while assisting the children to maximize their enjoyment of the facilities.

There will be several play areas within Kid's World; the largest, a 5, square foot structure targeting children aged 4 and over, will be comprised of a series of colorful tubes, slides, ball baths, climbing structures, air and water trampolines, obstacle courses, ramps, and stairs.

A smaller play area will cater to toddlers and consist of cushions, ramps, a small ball bin, and toys. To encourage active participation by parents, all play areas will have a visually open design with comfortable rest areas in full view of the play structures.

Kid's World will also be equipped with a smaller area of interactive games designed to promote eye and hand coordination. This area will include the "Magic Keyboard", a unique piece of musical play equipment specifically designed for Kid's World. Parents and children can also play several games of skill to win tickets redeemable for prizes.

There will also be a snack bar with seating for to customers at a time. It will serve food and beverages that appeal to children and parents such as pizza, hot dogs, salads, sandwiches, popcorn, pop, fruit juice, cappuccino, cake, and ice cream.

In addition, Kid's World will have a merchandise counter with small souvenirs emblazoned with the Kid's World logo such as T-shirts, sweaters, and hats. Kid's World will have six private party rooms and will offer packages for birthdays and other special occasions hosted by staff members, significantly reducing the hassle and mess for parents.

The design of the rooms will allow for groups as large as 30 children at a time. For family celebrations, Kid's World will offer three birthday packages for parties of 8 of more, consisting of a business plan for indoor playground hour limited time of play, birthday cake and ice cream, free game tokens, and, depending on the type of package, pizza or hot dogs, party favors for the guests, and a special gift for the birthday child.

Kid's World will strive to appeal to value-oriented customers who desire hours of entertainment for their children at reasonable prices. However, the distinguishing feature of Kid's World will be its clean, safe, secure environment for children to play in while parents can either relax or participate in their child's activities. Kid's World will reach its target customers through such advertising media as local newspapers, local television, and direct mail campaigns. Local television advertising has been found to be very effective in reaching the target market segment of children 13 and under, so we will focus our efforts here.

The advertising and promotion campaign will be funded through operating cash flows and will build upon the close proximity of the store to the corporate location. In addition, the franchisor will assist its franchisees through regional advertising programs to obtain synergy among all franchisees within the region.

Kid's World will initially promote its concept through a Grand Opening advertisement campaign employing an invitation-only free evening for local business and government leaders and their children as well as local radio coverage. The franchisor will assist in the preparation of initial advertising and scheduling of promotions. The nature and location of Kid World's business will support both destination and walk-in shopping.

Since business plan for indoor playground majority of birthday parties are pre-planned events, the exact location of Kid's World with respect to major shopping centers is not as critical as it is in other retail businesses. However, parents shopping with their children may desire an outlet for their children in the form of indoor exercise and recreation.

Once customers are aware of Kid's World's location, they will return business plan for indoor playground and again. Figures from the corporate store indicate an average return rate of seven times per child per year. The awareness of our location will develop over several months due to advertising, word of mouth, and simple observation by shoppers in the area.

This shopping center consists of two separate buildings totaling 73, square feet of rental space and contains both destination and walk-by businesses. The center is primarily focused on providing family related services to the local community. Within three miles of this location, census data indicates there are 9, children under the age of Within five miles of this location, census data indicates there are 23, children under the age of In addition, business plan for indoor playground, there are several elementary schools located in the proximity, a day care center directly behind the shopping center, and many other child-related businesses within a few blocks along Inkster Rd.

Kid's World will provide the following services to increase customer usage during this period: group discounts to day care centers, churches, community groups, schools, etc. The winter months are usually the strongest, and the beginning of spring and the beginning of the school year are usually the weakest periods. On a quarterly basis, Kid's World's best quarter should be the first, followed by the third, second, and fourth quarters.

To manage this seasonal variation in customer demand, business plan for indoor playground will actively monitor weekly sales volume and maintain a flexible staffing arrangement. There is a risk that children may tire of the concept of indoor padded playgrounds. In addition, the franchisor is committed to ongoing research and development in the area of child interaction and stimulation through consultation with staff child psychologists, business plan for indoor playground. To reduce the potential for injuries and lawsuits, Kid's World will employ every means possible to protect children from hurting themselves on the play equipment.

Kid's World will only utilize the softest and most extensively-padded equipment in the industry. Furthermore, Kid's World will employ trained staff to continuously monitor each play area and enforce the rules of the playpark. The playpark will be designed to provide parental viewing on all sides and at all times.

 

Guide to Starting an Indoor Playground Business | Soft Play

 

business plan for indoor playground

 

INDOOR PLAYGROUND BUSINESS PLAN PDF SAMPLE. If you love playing with children and have good management skills, an indoor play area is the best business for you. This business is a sure way to generate a lot of money since more parents are working and . Children’s Indoor Playground business plan. Walk into many fast food restaurants, hospitals, doctor offices, and other professional offices and watch parents breathe a sigh of relief when they discover the availability of an indoor getllongsa.gq: OGS Capital. Start your own business plan» Children's Recreation Center Business Plan. LLC, a leading indoor playground manufacturer, and has been in the Active Play industry for many years. He has established Soft Play as the leader in the Family Entertainment Industry. Brian is a former real estate agent, a father of four, and has over seven years.